THE WHY PROJECT

A practical AI experiment

Better questions. Better decisions.

Use your own AI assistant. Read each reply before moving on. Think for yourself before accepting its advice.

Step 1

Get an answer

Suggest a plan to launch a digital book with no advertising budget. Keep your answer under 100 words.

Step 2

Challenge it

What are the three biggest weaknesses in this plan? Keep your answer under 60 words.

Step 3

Question the approach

Why did you recommend this approach instead of a potentially better alternative? Answer in 60–80 words.

Step 4

Test the evidence

What evidence would change your recommendation? Answer in 60–80 words.

What changed between the first answer and the last? Which assumptions would you test yourself?

Explore The Power of WHY